A social media influencer, known as 'Liver King', amassed millions of followers by advocating an extreme lifestyle that included consuming raw meat (including testicles) and rejecting the modern comforts that many of us take for granted.
Brian Johnson's commitment to the 'ancestral' way of life earned him a large and dedicated fan base, with many claiming miraculous health benefits from adopting a simpler lifestyle. However, a public scandal led many to lose faith in the star.
Despite being repeatedly asked in numerous interviews if he used steroids to achieve his chiseled physique, the influencer insisted it was solely due to the lifestyle and supplements he promoted. However, a leaked email exposed that he was actually spending around $11,000 per month on performance-enhancing drugs, which shattered the trust between the star and his followers.
Brian's swift ascent to social media stardom and subsequent steroid scandal are all examined in a new Netflix documentary released this week. Untold: The Liver King premieres tomorrow (May 13) and traces the star's rise and current life, including a peek into what family life in the Johnson household is really like.
In one scene, his wife Barbara recounts how their son broke his leg but didn't know what pain medication was to alleviate it. In another memorable moment, the entire family ventures out to hunt and kill a bull together, before rushing over to it barefoot and consuming it raw, reports Surrey Live.
The Netflix documentary highlights Liver King's exploration of various business ventures long before he established his social media presence.
Beyond content creation, he and his wife have collaborated on Krowa Beauty, an animal-based cosmetics brand. Additionally, he has announced plans to launch a series of wellness retreats in the future, all set in a ranch-like environment.
As of September 2023, Brian reported his net worth to be $310m, although this figure is self-reported and not officially confirmed. In an Instagram post, he detailed his calculation of "assets minus debts" to arrive at this figure, broadly categorizing his assets as cash, real estate, equities, and content.
On his personal website, he wrote about his perspective on net worth: "We can't have true net worth without self-worth, and a man's ultimate symbol of status is his family. As such, net worth is created by compounding interest… internal value (self worth)."
Untold: The Liver King is available to stream on Netflix from May 13
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Liver King's staggering net worth revealed as Netflix documentary revisits star's scandal – The Mirror US
