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JAKARTA – Trump Mobile, a new mobile network provider service carrying the Donald Trump brand, was officially launched on June 16, 2025. However, just hours after the launch, there was a unique confusion: The caller who tried to contact customer service was greeted with a greeting, “Omega Auto Care, can we help?” The name of a car guarantee company based in Missouri.
Reuters made two calls to the Trump Mobile customer service number on the day of the launch, and both were transferred to Omega Auto Care, which is part of the Ensurety Ventures, the company led by Pat O’Brien.
O’Brien was introduced by Eric Trump and Donald Trump Jr. as part of Trump Mobile’s launch team that handles customer support and device protection.
Today, the caller has now been greeted by support staff who identify themselves as part of Trump Mobile. However, the initial incident reflects the rapid pace of forming a new business by the Trump family.
Since Donald Trump won his second term as US President in November 2024, his family has launched various new ventures, including 12 overseas property projects, a Trump-branded Bible, a crypto trading platform called World Liberty Financial (which is claimed to have generated around $500 million for Trump’s family), a meme coin. $TRUMP, as well as a stablecoin called USD1.
Trump Mobile is a mobile virtual network operator or MVP, which has grown in popularity in recent years. Many celebrities are taking advantage of their fame to launch branded mobile services.
For example, T-Mobile acquired a Mint Mobile backed by actor Ryan Reynolds for up to USD 1.35 billion in May 2024. Meanwhile, Jason Bateman, Will Arnett, and Sean Hayes, creators of the SmartLess podcast, also launched SmartLess Mobile last June.
At the launch of Trump Mobile, Eric and Donald Trump Jr. introduced the core team, including O’Brien, Don kalon (who will lead Trump Mobile’s mobile operations), as well as Eric Thomas, an entrepreneur from Utah who handles device operations. They claim the team has “one hundred years” experience in the telecommunications sector.
The service is aimed at “hard-working Americans” and will combine various features such as telemedicine services, roadside assistance, and a gold $499 phone called T1 that is “designed and made in the United States.” According to a company spokesman, the phone will be assembled at facilities located in Alabama, California, and Florida.
Trump Mobile is currently charging 100 US dollars for anyone who wants to be on the waiting list to order the phone when it starts shipping.
A Reuters review of Trump Mobile’s team backgrounds reveals a network of interconnected companies, owned by O’Brien, kalon, and Thomas. These companies will be the backbone of Trump Mobile’s services, including roadside assistance, device protection, and telemedicine services such as easy drug bookings.
When contacted, O’Brien declined to reveal the type of phone to be sent, but confirmed that the device would use Google’s Android operating system.
“The plan is for the phone to be completed in September and start shipping to consumers in early October,” O’Brien said.
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